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Category Archives: blog

Gamescom Tips for Exhibitors A-Z, from Parking to Store

July 9, 2024

Gamescom Tips for Exhibitors A-Z, from Parking to Store


Essential Tips from a Gamescom Agency

Gamescom Tip 1: Entrance for Exhibitors

If you have received your Gamescom ticket via email, it’s a good idea to save the ticket image on your phone. When entering the exhibition hall, note that the entrances for exhibitors and visitors are different. Show your mobile ticket to the staff and enter through the exhibitor line (EXH line).
The visitor entrance line can be extremely long. 👯👯👯👯👯

Once inside the venue, you’ll see a scanner for QR codes, similar to a subway turnstile. If you arrive before the official opening time, use the far-left lane designated for exhibitors. Simply tag your mobile ticket’s QR code at the scanner, and your ticket will be printed, allowing you to enter immediately.

gamescom tips for exhibitors_ticket EXH and entrance
You can see ‘EXH’ on your ticket if you are an exhibitor.


Gamescom Tip 2: Prepare a Name Tag Case


Gamescom provides only a lanyard but does not include a name tag case. If you attach the paper ticket directly to the lanyard and wear it around, it can quickly become tattered and torn as you walk around the exhibition. Be prepared to bring a name tag case in advance, keeping your ticket intact!

Gamescom name tag case by agency
Prepare a name tag case!


Gamescom Tip 3: Parking

During Gamescom, when exhibitors and visitors flock to the event, finding parking can become quite a challenge. There are several parking lots around the exhibition center, and purchasing a parking ticket in advance can save you a lot of time and hassle. Simply place the ticket on your vehicle’s dashboard, and the parking attendants will check and guide you accordingly.

  • How to Apply: Visit the Gamescom official site and navigate to the Service Shop
  • Parking Fee: If you apply in advance, the total cost for the entire Gamescom period (5 days) is 41 euros. (excl.VAT)
  • Without Advance Application: The daily rate is 20 euros (2023).
  • Construction Period: Free parking.
  • Ticket Receipt: Tickets will be sent by mail from the administrative office.

The parking permit is only valid in original form; copies or photos are not permitted.

Gamescom parking permit incl. trade visitors and media day
Gamescom Parking Permit

The ticket will indicate ‘P21,’ which denotes the specific parking area. After checking the location on the map on the back of the ticket, you can only park in the designated area. The administrative office assigns locations close to the halls for convenience.

Gamescom parking ticket by agency
Gamescom Parking Ticket


Gamescom Tip 4: Closest Store

Last year, we were in charge of BMW’s exhibition marketing at Gamescom. On the first day of the event, we prepared some wine and snacks, understanding the local game show culture and proposing the idea to BMW. The enjoyable gathering served as the launch signal for introducing the AirConsole gaming platform featured in the new BMW i5.

If you suddenly need a wine opener🍷 or additional snacks🍪, head to Lidl, a German grocery chain located just a 5-minute walk from the exhibition center. Most items you might need but can’t find within the venue can be quickly sourced from Lidl, making it a practical stop for event organizers.

Closest store Lidl near Gamescom by agency
How to go to the Lidl store from the exhibition hall

Google Maps

Gamescom Tip 5: Are You Looking for an Iced Americano?

In Europe, it can be challenging to find an iced americano unless you’re at Starbucks. Europeans typically enjoy the pure taste of coffee, so an espresso diluted with water is considered a foreign drink, and “iced” versions are even rarer.

The same holds true in Cologne, where most large restaurants only serve hot coffee. However, there is one exception! You can find iced americano from a self-service coffee machine. 😉

At the entrance between Hall 8 and Halls 6 and 7, you’ll spot a restaurant where Gamescom operates a self-service coffee machine. An iced americano is so popular that it’s often sold out before 3PM. Although it’s not the quickest machine, and there might be a wait, every minute counts. So, be sure to place your order early!

iced americano coffee machine around the entrance Hall 8 by Gamescom agency
Coffee machine around the entrance Hall 8

We look forward to another exciting and successful Gamescom this year!

Follow us on our social media and stay in the loop with our latest news and events on the Gamescom Exhibitors Guide!

Previous: 2024 Gamescom Exhibitors Guide (Booking, Schedule, Service)
Next: Where is the best meeting place in the hall and all around?!

Gamescom tips for exhibitors by Gamescom agency, a guy picking up a merch bag at the front
2023 ASTRA Booth at Gamescom

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2024 Gamescom Exhibitors Guide (booking, schedule, service)

July 2, 2024

2024 Gamescom Exhibitors Guide (booking, schedule, service)

Welcome to the comprehensive guide for exhibitors at Gamescom 2024. This guide will provide essential information to ensure a successful and smooth experience at one of the world’s largest gaming conventions.


Increasing Exhibitors

As of February 29, 2024, early bird registration for Gamescom 2024 has closed. This year, Gamescom has seen a 21% increase in the number of exhibitors compared to its record-breaking year in 2019. This represents a 28% increase over 2023, with a 66% rise in booked exhibition space. A total of 42 countries have registered early, with many participating through national pavilions. Confirmed participants include South Korea, the United Kingdom, the United States, Australia, Belgium, France, Greece, the Netherlands, Spain, Switzerland, and Turkey.

Gamescom Exhibitors Guide_people hands up, ASTRA booth is behind people
2024 Gamescom Exhibitors Guide


Gamescom Exhibitors Guide #1

The official schedule for 2024 Gamescom is from Wednesday, August 21 to Sunday, August 25.

The event will have separate schedules for the B2B (Business Area) and B2C (Entertainment Area) sectors. Please refer to the following table for details:

  • B2B (Business Area): Open for business meetings and networking.
  • B2C (Entertainment Area): Open for general public entertainment and consumer engagement.

Gamescom exhibitors guide opening hours for b2b business area:Wed 9am-7pm, Thur,Fri 9am-8pm, Sat-Sun closed
Gamescom Opening Hours
Gamescom exhibitors guide opening hours for b2c entertainment area:Wed 1pm-7pm, Thur,Fri 10am-8pm, Sat-Sun 9am-8pm
By Gamescom official website


Gamescom Exhibitors Guide #2
Exhibition Hall

Gamescom is held at the massive Koelnmesse exhibition center, covering an area of 700,000 square meters, making it the largest gaming show globally. The exhibition is divided into B2C, B2B, merch store, and event areas.

  • B2B Halls: Halls 2-4
  • B2C Halls: Halls 6-10
  • Merchandise Hall: Hall 5
  • Gamescom ONL1 Event: Hall 7

You’d better download the following Gamescom hall plan images on your phone in advance!

Gamescom Hall Plan
Gamescom Hall Plan

Navigating the vast Koelnmesse center can be challenging, so it is advisable to save the map on your phone. Entry points are located at the east, west, south, and north gates.

Gamescom Hall Plan Koelnmesse Entrance
Gamescom Hall Plan Koelnmesse Entrances

Other useful links and downloads

Make sure to determine which entrance is closest to your destination hall. Maps are also available at hall entrances, where “Level 1” and “Level 2” indicate the floors.

Since the B2B area spans multiple floors, plan your movements with ample time, especially if you have scheduled meetings. For shortcuts, refer to the additional post linked in the guide.

Gamescom Exhibitors Guide #3
Booking a Booth

With the early bird period concluded, booth applications now follow regular pricing. Booth costs at Gamescom include rental fees, energy costs, deposits (facility usage fees), and mandatory contributions to the German Trade Fair Industry Fund.

2024 Gamescom exhibitors guide booking B2B booth price based on type (w stand is 123 euros/sqma, w/o a stand is 179 euros/sqm)
Gamescom Exhibitors Guide – B2B Booth Price

2024 Gamescom exhibitors guide booking B2C booth price based on type (Terrace 159~179/sqm, Corner 167-185.5/sqm, Two Corner 126.5-192/sqm, Island 132 to 179.5/sqm, indie 93-125.5/sqm)

Gamescom Booth prices vary based on type (e.g., corner stand, island stand), so calculate costs on the Gamescom business site before applying.

2024 Gamescom exhibitors guide booth price stand cost calculator
Stand Cost Calculator – Gamescom Exhibitors Guide

Booth applications are only accepted online. Note that costs differ if you only rent a B2B booth, so verify prices on the site in advance. Key regulations for booth rental include:

  1. B2B rental cannot exceed 1.5 times the B2C rental area.
  2. Consumer-related (end-user) game companies must apply for a B2C booth to rent a B2B booth.
  3. Booth allocation is at the discretion of the organizer.
  4. Deposits (facility usage fees) are settled after the exhibition concludes.

Once your booth rental is confirmed, it’s just the beginning. Ensure you understand booth installation regulations, design restrictions, and undergo the design approval process.
Working with an agency can help navigate these requirements efficiently.

Order services


Gamescom Agency: Eidetic Marketing

Eidetic Marketing, the agency behind successful campaigns for HYBE IM and BMW at Gamescom 2023, combines global talent and local trends to help game companies achieve their KPIs. Our strategic planning aligns with on-ground execution, delivering seamless and effective results.

Gamescom agency Eidetic Marketing 2023 BMW booth
Gamescom Agency Eidetic Marketing 2023 BMW Booth

Given the diverse international audience at Gamescom, multilingual staff are crucial. Our global team speaks English, German, Japanese, Chinese, and French, ensuring smooth communication and engagement with visitors. Our positive energy and cohesive teamwork resonate well with attendees.

Gamescom Exhibitors Guide 2023 ASTRA game booth
Gamescom Agency Eidetic Marketing 2023 ASTRA Booth

As a dedicated Gamescom agency, our strengths lie in trend-aligned exhibition planning and robust execution. From operational know-how to dining recommendations, our extensive local knowledge adds significant value.

We look forward to another exciting and successful Gamescom this year!

Follow us on our social media and stay in the loop with our latest news and events related to Gamescom Exhibitors Guide!

Next: Gamescom Real Tips for Exhibitors From Parking to Store

  1. Opening Night Live ↩︎
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Game Booth Ideas for Successful Gaming Conventions

June 25, 2024

Game Booth Ideas for Successful Gaming Conventions

Game booth ideas image


Gaming conventions offer developers and publishers a prime opportunity to showcase their products, engage with fans, and build a loyal community. This article explores various game booth ideas focusing on interactive events, cosplay, integrated IPs, user experience, and technology to create a memorable and successful presence.

Game Booth Ideas 1)

Creating successful game booths involves hosting a variety of events that engage attendees and connect them with the game IPs. Attendees can enjoy instagrammable moments throughout the event with the photo booth, cosplay zone, and giant game character displays.

Successful Events for Game Booth

  • • Tournaments
  • • Autograph Sessions
  • • Inviting Streamers
  • • Lucky Draw
  • • Developer Meet and Greets
  • • Photo Booth
interesting events in gaming booth like live streaming, autograph session

Enjoyable experiences throughout these events can increase user retention time at the booth.

Game Booth Ideas 2)

Detailed Design for Cosplay

High-quality cosplay that accurately represents game characters is crucial. Focus on authentic accessories, accurate costumes, and detailed hair and makeup to replicate in-game characters.

Audition for Cosplay Model

Select models who not only resemble the characters but also understand and convey their personalities. Assess character understanding, performance skills, and the ability to match the character’s appearance and demeanor.

Game Booth Ideas for Successful Gaming Convention cosplay_azamiyuko_TERBIS


Game Booth Ideas 3)
Integrated IPs

Well Integrated IPs

Maintaining a cohesive brand identity across different games is essential for game publishers. Despite the variety in genres, themes, and characters, it’s important to ensure all games are aligned with the publisher’s branding.

Unified Messaging

Ensure that promotional materials and communications reflect the publisher’s overall brand message and values, using consistent visual elements like logos and color schemes.

Zone Planning

Effective zone planning enhances attendee experience and optimizes space by guiding smooth attendee movement through the booth and ensures easy access to different areas.

Different Styles for Different Hardware

Design each zone to showcase the specific hardware, such as high-end PC setups for desktop gaming, casual setups for mobile gaming, and immersive lounge areas for console gaming.

Integrated IPs G-STAR WEBZEN The Eminence in Shadow: Master of Garden Booth Design
The Eminence in Shadow: Master of Garden Booth Design

Game Booth Ideas 4)
User Experience

Brining the Game to Life

Enhancing user experience involves creating a booth that replicates the real game environment, allowing attendees to feel as if they are inside the game. This can be achieved by transforming the digital experience into a physical one.

For example, EA SPORTS is an online soccer game. We created an entrance tunnel similar to the one the players use to access the field. It is complete with realistic sounds like cheering, grass, and flags, to maximize the user experience.

Game Booth Ideas for Successful Gaming Conventions user experience EASPORTS entrance tunnel


Game Booth Ideas 5)

Blockchain-based NFT

Showcase the integration of NFT technology in games, allowing attendees to test new tools and technologies. Highlight successful NFT implementations and provide interactive workshops on creating and managing NFTs.

WEMADE 2022 GDC B2B layered 3 rings hanging blue light and round style booth with LED screen


Expanding Platforms: From Traditional to Automotive

In recent times, the concept of ‘infotainment’ has gained popularity, referring to the enjoyment of various entertainment options within a vehicle. Game platforms are evolving beyond traditional hardware like PCs, mobile devices, and consoles, and are now integrating into automotive systems.

Game Ideas 2 Women Playing the Airconsole Game in the Car of BMW Gamescom Booth
Playing the Airconsole Game

Game Ideas Airconsole System on the installed screen inside of the car for BMW Gamescom Booth and Experience Marketing
Airconsole System

👉 BMW Gamescom Booth

For Successful Gaming Conventions

By implementing these ideas, you can attract a large audience, provide memorable experiences, and build a strong community around your game. Careful planning and execution can make your game booth a highlight of any gaming convention, leaving a lasting impression on attendees and fostering long-term engagement with your game and brand.

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Top Event Management Company for New Car Launch Event

June 11, 2024

Eidetic China Hosts Lynk & Co New Car Launch Event

by Eidetic Marketing

Global events for 07EM-P 2 cars on the stage by event management company

New Car Launch Event for Lynk & Co

Eidetic Marketing’s Chinese subsidiary, Eidetic China, an event management company, successfully held the new car launch event for Lynk & Co.

Lynk & Co, an electric vehicle brand jointly created by Volvo and China’s Geely Automobile, held the 07 EM-P new car launch event on May 17th at the 751D Park Beijing Fashion Design Plaza inviting over 1,000 journalists.

They officially unveiled the 07-EM-P, the second sedan vehicle model, at the Beijing Auto Show in April 2024. It attracted great interest from spectators and recorded over 10,000 orders as a result.

The 07 EM-P is notable for offering drivers a multi-screen interactive experience, characterized by its sporty design and aggressive wheels.
Furthermore, it features a 12.3-inch LCD dashboard and a 92-inch AR-HUD head-up display that shows augmented reality navigation across three lanes with 2.5k ultra-high resolution.
The 12.6-inch smart screen co-pad, designed with passengers in mind, is a detachable pad mounted on the front seat, allowing control of windows, air conditioning, seats, lighting, and audio with a single touch.
Lastly, the entertainment system built through the interconnection of multiple screens includes integrated sound.
Drivers can experience a luxurious 3D sound with technology from Wanos, known as the “Dolby of China.” It has 23 speakers, 7.1.4 multi-channel support, 2080W output, and Quantum Logic Immersion 3D sound.

Lynk&Co new car launch event at Park Beijing Fashion Design plaza by event management company

Event Management Solution, Eidetic

Eidetic China planned and oversaw the new car launch event for Lynk & Co. Eidetic incorporated a digital driving experience to dynamically showcase the new car’s features without test drives. The immersive interactive features of the 07 EM-P were combined with the actual vehicle through 3D anamorphic visuals on a panoramic screen. As a result it received much praise and admiration from all in attendance.

Ashley S. Jung, CEO of Eidetic, stated, “The new car launch event is the most important event for mobility companies. It provides an opportunity to showcase the brand’s sense to the public beyond just revealing new cars.” He emphasized then,”Recently, the companies have been developing vehicle performance centered on digital experiences. Therefore, event marketing companies must consider how to provide visitors with expanded experiences to convey the technology embedded in these vehicles.”

07EM-P channel and back side of the car

Looking for an Event Management Company?

Eidetic is a global event management company with its headquarters in Los Angeles and branches in Korea and China. As a partner of companies such as Tencent and Samsung, Eidetic has successfully established brand strategies and conducted offline events.
In the mobility industry, particularly the infotainment market, Eidetic has led trends by applying branding suited to the era for electric vehicle brands such as BMW, Wuling, and Nio.

[ Lynk & Co 2024 Car Launch Event in Beijing ]

Check out our work!

Eidetic China Lynk&Co Global Event 2020
Eidetic Korea Esports Global Event 2019

Get our latest updates on social media!

Eidetic Global Alliance logo
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TOP5 Biggest Global Game Expos by Game Exhibition Agency

June 4, 2024

TOP5 Biggest Global Game Expos

by Game Exhibition Agency

Eidetic Marketing

“Who is the biggest game expo now?”

With the continuous advancement of technology, it is no surprise that game expos have become some of the most eagerly anticipated and widely attended events globally.

While many believe these expos are a recent phenomenon in the era of social media and entertainment, they have actually been around for the past 60 years! In 1968, Gen Con made its debut in Lake Geneva, Wisconsin, with nearly 100 attendees.

Today, game expos attendance reaches into the hundreds of thousands. Let’s explore the top 5 biggest game expos in the world for 2024 and see what they offer!

Game Expo NameDateLocation
1. GamescomAugust 21st-25thGermany
2. Taipei Game ShowJanuary 25th-26thTaiwan
3. Brasil Game ShowOctober 9th to 13thBrazil
4. Tokyo Game ShowSeptember 26th to 29thJapan
5. ChinaJoyJuly 26th-29thChina
Top 5 biggest game expos in the world by game exhibition agency

1. Gamescom

  • • Date: August 21st-25th, 2024
  • • Location: Cologne, Germany
  • • Venue : Koelnmesse Exhibition Center
  • • Volume: 320K attendees
  • #63 Countries & 1227 Exhibitors #Europe #Since2009

2 Women Playing the Airconsole Game in the Car of BMW Gamescom Booth
2023 BMW Gamescom by Eidetic Marketing

Gamescom is the biggest gaming expo now,

with an attendance of 320,000 in 2023. It is held annually in Cologne, Germany at Koelnmesse Exhibition Center. This year, it will take place from August 21st to 25th, 2024, with a live opening night on the 20th. Gamescom is Europe’s premier general gaming expo, showcasing cutting-edge hardware and gaming engines through over 1,000 exhibitions from 56 countries. It is live-streamed on Youtube, Twitch, and its official website. From international cosplayers, artists, and musical acts to a unique retro arena featuring over 200 ready-to-use game consoles, home PCs, handhelds, and arcade machines from the past four decades, there is something for everyone to enjoy.

Eidetic collaborated with BMW to participate in 2023 Gamescom exhibition, effectively showcasing the AirConsole service. By bringing the BMW i5 vehicle to the booth, visitors could fully experience AirConsole paired with BMW’s electric car technology, providing an immersive in-car gaming experience. Integrating BMW’s comfortable seats, high-quality speakers, and curved displays with the AirConsole platform created the ultimate gaming environment. Eidetic managed all aspects of the exhibit as a professional game expo agency, including graphic visuals, booth design and construction, event planning, and operations, offering a comprehensive solution to reposition BMW as a mobility company.

Koelnmesse Exhibition Center for global game expos

2. Taipei Game Show (TGS)

  • • Date: January 25th-26th, 2024
  • • Location: Taipei, Taiwan
  • • Volume: 320K attendees
  • #Asia #TGSonline #Since2003

Taipei Game Show (TGS)
Close on Gamescom’s heels is the Taipei Game Show, held in Taipei, Taiwan. This year it took place on January 25th and 26th. TGS has continued for over 20 years and attracts more than 2,500 business visitors from 40 different countries and regions. The pandemic did not slow this event down; it was held entirely online in 2021 and now offers a hybrid experience to ensure no one misses out. In 2023, it even saw an attendance of 320,000!

Taipei Game Show global game expos booth design and hall
@Taipei Game Show

3. Brasil Game Show (BGS)

  • • Date: October 9th-13th, 2024
  • • Location: Sao Paulo, Brazil
  • • Volume: 320K attendees
  • #LatinAmerica #Since2009

Brasil Game Show also boasted a turnout of 320,000 last year in Sao Paulo, Brazil. It was the first gaming expo in the world to break the 300,000 mark, and they hope to break more records in the future. This year, it will be held from October 9th to 13th. The expo encourages the mingling of game developers and cosplay enthusiasts alike. Annual features include an opening ceremony, lifetime achievement awards, an arcade game station, talks, meet&greets, shopping, and a PC gaming area.

people crowded in BGS booth

4. Tokyo Game Show (TGS)

  • • Date: September 26th to 29th, 2024
  • • Location: Tokyo, Japan
  • • Venue : Makuhari Messe
  • • Volume: 240K attendees
  • #Oldest #Originality #Asia #Since1996

Returning to Asia, the next expo is the Tokyo Game Show, with an attendance of 270,000 in 2023. It is presented by the Computer Entertainment Supplier’s Association and Nikkei Business Publications. While its main focus is on upcoming Japanese game titles and release dates, it generates even more excitement with high-tech gaming inventions like headphones, controllers, furniture, and portable gaming devices. Its “Sense of Wonder Night,” featuring innovative and experimental computer games, is always a highlight. The show is closed to the general public for the first 2 days, allowing industry professionals to discuss the latest trends. This year, don’t miss your chance to visit from September 26th to 29th, 2024.

2024 Tokyo Game Show Official Poster

5. ChinaJoy

  • • Date: July 26th-29th, 2024
  • • Location: Shanghai, China
  • • Venue : Shanghai New International Expo Center
  • • Volume: 330K attendees
  • #Asia #Since2004

Last but certainly not least is ChinaJoy, held in Shanghai, China. This year, ChinaJoy is scheduled for July 26th to 29th. Also known as the China Digital Entertainment Expo & Conference, it has 30 different countries participating and showcases over 3,500 games annually. It hosts numerous exhibitions related to literature, art and music occupying a massive venue of 7500 sq ft.

2019 ChinaJoy Shanghai Bandai Namco Booth Design

Stay Ahead of the Game!

Want to stay in the loop with our latest news and events related to the biggest game expos?

Follow us on social media!

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Global Game Exhibition, Events Schedule in 2024

May 28, 2024

Global Game Exhibition Events Schedule in 2024

Eidetic Marketing

Global Game Show Events Schedule in 2024
2024 Global Game Exhibition, Events Schedule @Eidetic Marketing

Taipei Game Show

  • • Dates: January 25th-29th
  • • Location: Taipei, Taiwan
  • • Attendees in 2023: Approximately 300K

The Taipei Game Show is one of the most prominent global gaming events in Asia, attracting industry professionals, gamers, and developers from around the world. It features game exhibitions, business matching events, and various game events.

Taipei Game Show Exhibition Booth
Taipei Game Show Exhibition @tgs official site

GDC (Game Developers Conference)

  • • Dates: March 18th-22nd
  • • Location: San Francisco, USA
  • • Attendees in 2023: Approximately 28K

GDC is the world’s largest professional game industry event, where developers gather to exchange ideas, attend lectures, and participate in workshops. It covers all aspects of game development, from programming to design and business.


GDC Convention South Hall Entrance
GDC Convention South Hall @Eidetic Marketing

PAX East

  • • Dates: March 21st-24th
  • • Location: Boston, USA
  • • Attendees in 2023: Approximately 130K

PAX East is a popular event that celebrates gaming culture. It features panels, exhibitions, concerts, and tournaments. It attracts gamers, developers, and industry professionals alike.

PAX EAST Convention Hall Exhibition Booth
PAX East Convention Hall @Eidetic Marketing

Anime Expo

  • • Dates: July 4th-7th
  • • Location: Los Angeles, USA
  • • Attendees in 2023: 390K

Anime Expo is the largest anime and manga convention in North America, bringing together fans and industry representatives for a celebration of Japanese pop culture including anime, manga, gaming, and cosplay.

#Anime #Cosplay

San Diego Comic-Con (SDCC)

  • • Dates: July 25th-28th
  • • Location: San Diego, USA
  • • Attendees in 2023: 150K

San Diego Comic-Con is the largest comic book and pop culture convention held annually in San Diego, California, since 1970. It features panels, exhibitions, events related to comics, movies, TV shows, games, drawing fans and celebrities alike.


  • • Dates: July 26th-29th
  • • Location: Shanghai, China
  • • Attendees in 2023: 338K

Chinajoy, aka the China Digital Entertainment Expo & Conference, is the largest gaming and digital entertainment exhibition in Asia. It showcases the latest in gaming, e-sports, and digital entertainment technology.

2019 Chinajoy Booth Design by Eidetic Marketing

2019 Chinajoy Shanghai Bandai eSports Events Global Exhibition
Chinajoy Booth Design @Eidetic Marketing

Comic Market (C104)

  • • Dates: August 11th-12th
  • • Location: Tokyo, Japan
  • • Attendees in 2023: 260K (C102)

Comic Market, aka Comiket, is the world’s largest *doujinshi fair. It is held twice a year and is a major event for manga and anime fans, offering a platform for creators to share their work with a large audience.

*Doujinshi : self-published works in Japan


  • • Dates: August 21st-25th
  • • Location: Cologne, Germany
  • • Attendees in 2023: 320K

Gamescom is the largest gaming event in Europe, held annually in Cologne, Germany. It features game announcements, exhibitions, and networking events, attracting both industry professionals and gaming enthusiasts from around the globe.

2023 Gamescom BMW by Eidetic Marketing

#Game Exhibition #Experience Marketing

2023 Gamescom BMW airconsole game events for experience marketing
Gamescom BMW Airconsole Game Events @Eidetic Marketing

PAX West

  • • Dates: August 30th-September 2nd
  • • Location: Seattle, USA
  • • Attendees in 2023: 120K

PAX West is a premier gaming convention that celebrates video games and gaming culture. It offers panels, game demos, tournaments, and concerts, making it a must-attend event for gamers and developers.


Tokyo Game Show

  • • Dates: September 26th-29th
  • • Location: Tokyo, Japan
  • • Attendees in 2023: 240K

The Tokyo Game Show is well known for being a premier Japanese game show, showcasing the latest in gaming from major and independent developers. It features extensive exhibitions, business meetings, and public access days for gaming enthusiasts. The event highlights cutting-edge technology, new game releases, and offers a platform for networking within the gaming industry.

#Craftsmanship #Subculture

TGS Convention Hall @Japan Times


  • • Dates: November 14th-17th
  • • Location: Busan, South Korea
  • • Attendees in 2023: 197K

G-Star is South Korea’s largest gaming convention, featuring exhibitions from local and international game developers, conferences, and business meetings. It is a key event for networking and discovering the latest in gaming trends.

Son Heung Min EA Sports Model on the Booth Wall
EA Sports Booth Design @Eidetic Marketing

Eidetic Marketing has been designing G-Star booth exhibitions for over 10 years, with major clients including Tencent, EA Sports, Krafton etc. Currently, there is an increasing number of international game publishers who want to participate in G-Star. We specialize in designing large booths with differentiated designs and have extensive experience in global marketing, allowing us to integrate branding with exhibition booth design.

#Esports #Subculture #Convention

AGF (Anime Game Festival)

  • • Dates: Early December
  • • Location: Ilsan, South Korea
  • • Attendees in 2023: 65K

The Anime Game Festival is a celebration of anime and gaming culture, bringing together fans, developers, and industry professionals. It features exhibitions, panels, and interactive events related to anime and games.


Global Game Show Events Schedule in 2024 Anime Game Festival Korea Open Run
AGF Open Run @Eidetic Marketing

Comic Market (C105)

  • • Dates: Late December
  • • Location: Tokyo, Japan
  • • Attendees in 2023: 270K (C103)

Comic Market is the winter edition of the bi-annual Comiket event in Tokyo. It continues to be a significant event for manga, anime, and doujinshi enthusiasts, providing a platform for creators to showcase their work.

Learn more about global game exhibitions, expos, events schedule in 2024 on our social media!

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AI’s Impact on the Design Landscape

February 1, 2024

[EIDETIC INSIGHT] AI’s Impact on the Design Landscape

by Luke Song
landscape of design generated by AI

In the dynamic landscape of design, the integration of Artificial Intelligence (AI) stands as a transformative force, reshaping traditional approaches and propelling the field into new realms of innovation. As we explore the intricate interplay between AI and design, a nuanced understanding of key trends unveils the profound impact of technology on creative expression and user experiences.

01. Widespread Use of Generative Design
Generative AI has sparked a paradigm shift in art and design, evident since Midjourney’s groundbreaking win at a 2022 art contest. This pivotal moment marked the dawn of AI’s creative prowess, challenging conventional notions of authorship and inspiration. Midjourney’s capabilities have improved since then and has become prolific in the design scene. Even esteemed firms such as Zaha Hadid Architects has admitted to using Dall-E 2 and Midjourney in their ideation phase.

Robot Image Generated By AI

Robot Image Generated By AI

As examples showcasing generative AI’s capabilities,

we generated these images of a robot donning our company name and color.Moreover, tools like Autodesk’s Fusion 360 Generative Design democratize design exploration, empowering creators across disciplines to unlock novel solutions to complex challenges. By fusing AI algorithms with user-defined constraints, the design process accelerates, fostering a culture of experimentation and discovery. Platforms like Runway pave the way for text-to-video generation, promising unprecedented creative possibilities in digital content creation.

02. Personalized Experiences in User Interface Design
AI-driven personalization is revolutionizing user interface design, offering tailored experiences that resonate with individual preferences. From Netflix’s sophisticated recommendation engines to dynamic e-commerce interfaces, AI algorithms analyze user behavior to curate content and optimize interactions. This level of customization enhances user satisfaction and cultivates deeper engagement and brand loyalty.

Exploring AI techniques such as collaborative filtering and natural language processing unveils the intricate mechanisms underpinning personalized experiences. As designers navigate ethical implications regarding data privacy and user consent, transparency and accountability remain paramount in fostering trust and integrity in UI design.

03. Automation and Efficiency in Product Design

AI's Impact in product design

Topology optimization starts with a human-designed model and systematically removes material to achieve an optimal design that satisfies specific constraints such as weight and structural integrity

In product design, AI serves as a catalyst for efficiency and innovation, streamlining workflows and accelerating time-to-market. Siemens’ NX software exemplifies this trend, integrating AI-driven features like generative topology optimization to empower designers with actionable insights and iterative capabilities. By automating repetitive tasks and harnessing predictive analytics, AI enhances the creative process, allowing designers to focus on strategic decision-making and problem-solving.

04. AI in Experiential Marketing
In the realm of experiential marketing, AI is pushing the boundaries of what brands can achieve, blurring the lines between the digital and physical worlds. Agencies like Jack Morton Worldwide and Invisible North are leveraging AI to create immersive brand experiences that captivate audiences and drive engagement.

From AI-powered chatbots to AR/VR experiences infused with AI-led technologies, brands are embracing AI to create impactful storytelling experiences. By harnessing the power of AI, marketers can create personalized, immersive experiences that resonate with audiences on a deeper level, driving brand affinity and loyalty.

As marketers navigate the evolving landscape of AI in experiential marketing, ethical considerations remain paramount in safeguarding consumer trust and privacy. By prioritizing transparency and inclusivity, brands can leverage AI to create authentic and impactful experiences that resonate with diverse audiences.

05. Collaborative Intelligence in Design

AI's Impact on the Design brain image

IBM’s Watson Design AI embodies collaborative intelligence, where human designers collaborate with intelligent systems to co-create innovative solutions. By leveraging AI-driven insights and recommendations, designers gain new perspectives and uncover hidden opportunities for creativity and innovation. This collaborative approach fosters a culture of exploration and experimentation, driving meaningful change in design practices and outcomes.

As AI continues to reshape the landscape of design, ethical considerations remain at the forefront of innovation. Tools like Google’s Perspective API exemplify the importance of ethical design practices in AI-driven solutions, promoting fairness, transparency, and accountability in digital spaces. (AI’s Impact on the Design)

06. Challenges and Ethical Considerations

Implementing Generative AI poses challenges, including data biases and ethical concerns. Ensuring fairness, transparency, and accountability is essential to mitigate these risks. Concerns regarding job displacement and creative originality also prompt discussions, highlighting the need for ongoing dialogue and proactive measures to address these challenges.

07. The Future of AI and Human Creativity

AI generated image for AI and Human Creativity like universe graphic arts describing AI's Impact on the Design

What does the future hold for human creativity?

Looking ahead, Generative AI is poised for significant advancements, with systems becoming more sophisticated and creative. Future developments may include AI seamlessly collaborating with humans in creative processes, more intuitive user interfaces, and AI systems interpreting human emotions to create personalized content. The convergence of Generative AI with emerging technologies like quantum computing could lead to unprecedented levels of efficiency and creativity.

While AI continues to advance at a rapid pace, experts agree that humans will remain essential in the creative process. As AI enhances creativity and enables new possibilities, it’s the human element that adds depth and meaning to experiences. Human-AI collaboration, as seen in projects like Deeplocal‘s AI-powered musical instrument, exemplifies how technology can enhance, rather than replace, human creativity.

As AI continues to reshape the landscape of design and experiential marketing, the future holds endless possibilities. From generative design tools that unlock new realms of innovation to AI-powered personalization that enhances user experiences, the transformative potential of AI in design is vast and profound. By embracing AI as a partner in the creative process, designers and marketers alike can unlock new avenues of exploration and drive positive change in the world of design and beyond. (AI’s Impact on the Design)

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CES 2021: Going Virtual

February 1, 2021

[EIDETIC INSIGHT] CES 2021: Going Virtual

CES Tech Show Exhibitors

by Kenneth Nienhuser

CES 2021 Exhibiting Poster

CES2021 Poster

Source : CTA

From rollable smartphones to graphics cards, AI-powered vacuums to drones, this year’s CES had plenty of cool and interesting technology to take in. It was the first year, also, that CES, the world’s largest consumer-electronics show, was not held in-person since its debut in 1967. This month, we’re looking into the numbers for CES, seeing how this giant show overcame the burden of the global pandemic, and what exhibitors brought to offer at the show.

CES Las Vegas

CES Picture

Source : CTA

In previous years, the CES show floor was absolutely packed with exhibitors from around the world, stretching over 2.9 million sqft in 2020, with over 4,400 exhibitors fighting for the attention of about 180,000 attendees. This year, due to public health concerns, the venue was moved to the virtual space, and as such, lowered the amount of exhibitors (1,943) and attendees (80,746) by more than half. 

This goes without saying as being quite a hit to the numbers that CES is accustomed to pulling in. The show did succeed, however, on pulling in digital views. With over 3 million conference and keynote views, many audiences outside the attendees of the events were eager to see what CES 2021 had to offer. 

LG CES 2021

LG CES2021

Source : LG

And there was a lot to see. LG unveiled the LG Rollable in a trailer that demonstrated the rollable smartphone’s front side capabilities as the screen grew and shrunk. Razer unveiled a ‘smart mask’ with RGB lighting and rechargeable filters. NVIDIA and AMD also came to battle it out with reveals of new graphics cards for gaming laptops and processors for mobile devices. 

So how did the exhibitors fair in this new virtual space? It’s reported that the show generated over a million leads for exhibitors. Not bad considering the fraction of the costs required for exhibitors to hold their exhibitions virtually compared to the pricey real estate of the CES showroom floor. 

CES 2022 Poster

CES 2022 Poster

Source : CTA

This does not mean CES 2022 will be held online, as it has already been announced that they will be back in Vegas next January. The lessons learned from this experiment, however, will certainly carry over to how companies and the show itself approach virtual attendees in the future.

CES tech show exhibitors – Our 2023 Posco Exhibition

Go See Our Works – CES Global Exhibition

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2021 Metaverse Pt 2: Where We Go From Here

January 1, 2021

[EIDETIC INSIGHT] 2021: Metaverse Pt 2: Where We Go From Here

by Kenneth Nienhuser



Last month, we dived into the ways the Metaverse has become a part of our daily lives, in no small part due to the isolation that resulted from 2020. This month we will discuss the future of the Metaverse, and where things could potentially lead to going forward.



Telehealth, Virtual Care

The rise of telehealth during 2020 could be accredited both to the pandemic as well as the increase in the use of 5G and VR technology. The ability for doctors to be able to diagnose patients from the safety and security of their own homes, allowing both patient and practitioner to avoid the potentially dangerous contact of the COVID19 virus, is not to be understated, but the potential for this technology reaches far beyond the current pandemic. Nursing homes, rural communities, even areas of conflict, could greatly benefit from having highly trained doctors and nurses lend their diagnosis from afar. 


Source : Riot Games


5G and Streaming

Streaming services are experiencing boosts in activity from the rise of 5G technology, allowing audiences to stream their favorite entertainment platform anytime, anywhere. This only stands to grow as audiences flocked to streaming services during the pandemic as other forms of entertainment became limited or unavailable. Add that to streaming innovations like the League of Legends Pro View which allows audiences to change their POV during streams to follow the action, and the advancement of VR technology for streaming like Wowza and Delight VR allowing content creators to offer streams in 360 degree views, and streaming will certainly continue to reign as a staple in our lives in the Metaverse.


Source : KT


Business through Virtual Spaces

Companies all over the world in 2020 had to face the possibility that the future of business may not be face-to-face. It may, in fact, be conducted through the virtual spaces of the Metaverse, as South Korean telecommunications giant, KT, illustrated through their virtual agreement signing with FarEasTone Telecommunications in April of last year. The agreement to jointly develop 5G services between the Taipei and South Korean companies was conducted through KT’s virtual platform, Engage. 

If companies can save money and resources by conducting meetings and important events through digital platforms like Engage or other VR services, surely it would make sense to engage more with this technology as the experiences become more fluid and natural.

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2020: Reaching into the Metaverse

December 1, 2020

[EIDETIC INSIGHT] 2020: Reaching into the Metaverse

by Kenneth Nienhuser


Source : newsletter.banklesshq


Like something out of a science fiction film, the Metaverse has arrived, becoming an intimately interactive part of our daily lives. 2020 has created a perfect storm of social responsibility and advances in technology to push our virtual-centered lifestyles even farther. Our lives are lived through virtual spaces, in games, Zoom meetings, online classes, and social media platforms. This is why businesses and governments alike have found ways to become an intrinsic portion of our virtual habits, creating experiences and events that meld together our hobbies and social lives with the messages these entities create in the virtual world that links us all together.


Source : Virtual Market 4


Virtual Spaces and Marketing

2020 has brought in a new era of marketing through the use of virtual spaces. Due to the need for social distancing, which led to the cancelation of many exhibitions and events around the world, major industries that communicated with their consumers through these events reached out in surprising ways to audiences through the use of virtual spaces.

Virtual Market 4 in Japan was a virtual reality exhibition that used the revolutionary ‘VR Chat’ platform to present and sell wares to its users, mostly in the form of custom cosmetics for user’s virtual avatars. However, this year there was one big auto giant that seized the opportunity to reach audiences through the Metaverse by making a virtual, interactive exhibition space. Audi created an exhibit for the Audi e-tron Sportback, allowing users to take the vehicle for a virtual spin around their custom-designed track. The event had over 700,000 attendees, which makes this the largest virtual event in existence. 


Source : Animal Crossing


Government and the Digital Planes

Virtual events aren’t just reserved for the likes of private companies; government entities too have been dabbling in the virtual spaces of the Metaverse. These have ranged from simple online exhibits to entire worlds created within video games to spread messages to the citizens of these nations.

During the presidential race, Biden-Harris’s campaign put together a very special reminder for the citizens of the United States to go out and vote with the island they created on the wildly popular Nintendo Switch title, Animal Crossing. The island, named Biden HQ, included intricate details to make the virtual space really seem like a virtual field office for the campaign, including a packed staff office, voting booths with instructions on how to vote, and a virtual Joe Biden wandering around the island.

South Korea’s Blue House had also gotten into the Metaverse this year, utilizing the powerful creation tools of Minecraft to create a virtual world for citizens to visit. Normally, every year, the Blue House opens up for visits from the youth of South Korea on Children’s Day. However, as a result of the global pandemic, this was not possible this year, which led to a very creative solution from President Moon’s staff. The Blue House server was created to give children around the country a chance to visit the Blue House and many other sites virtually, creating a sense of community that would have otherwise been missing if the annual tradition had not carried on.


Source : Jepeto


Metaverse Music

Culturally, the Metaverse has also evolved. Music Idols are being represented through virtual avatars on online platforms, which create a connection between audiences and members of these groups that has been unfelt before.

Zepeto, the augmented reality chatroom app, has made the famous KPOP idol group, BLACKPINK, their official virtual models earlier this year. After making this official, the group announced it would hold a virtual fansign through the app, as meet and greets were made nigh impossible due to the global situation. The group also created a performance using their digital avatars in partnership with Selena Gomez under the title of “Ice Cream” earlier this year. 

Not to be outdone, gaming has also proven to be an attractive space for artists to release new hits and create virtual concerts. Travis Scott and Marshmello have both found great success with Fortnite. In April, Travis Scott’s Astronomical performance brought almost 30 million attendees online to view the playable concert series, where the larger than life performer debuted his new track “The Scotts” to audiences around the world.

Throughout 2020, our social interactions and popular culture are starting to blend together in a virtual world where governments, companies and popular cultural icons come together to occupy the same space. 2020 won’t be the end of the Metaverse however, as companies and other entities have learned these virtual spaces have high potential for reach and can help make connections with a consumer base that has moved to a more virtual-centric lifestyle.

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