2023 CES B2B
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Project BackgroundPOSCO Holdings is an integrated steel manufacturing company. As the first integrated steel mill in Korea, Posco produce 41 million tons of crude steel a year, and has grown to become a global business with production and sales in 53 around the world. Posco Holdings opened 'CHANGeUP GROUND' in 2021, which is a startup incubator center to foster venture companies. Posco aspires find and nurture venture companies, utilizing CHANGeUP GROUND as a space to grow together.
Our SolutionPlanning a pavilion exhibition to showcase the technologies of various venture companies under the sponsorship of Posco's constant innovation, Eidetic developed a blue striped visual that was implemented throughout the booths and videos of the exhibit. This integrated design highlights not only Posco's brand color, but its collaboration with these venture companies to provide impossible possibilities to the customer.