2018 New Brand Festival China
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Project BackgroundJahwa is a global cosmetic and personal care product company based in China. Having been founded in 1898, the brand has multiple well-known subsidiary brands that are popular around the world. Expanding its company capabilities to encompass innovative R&D through tactical acquisitions, Jahwa has cemented itself as a total home consumer good brand for millions.
Our SolutionEidetic Marketing was tasked with the creative design and fabrication of Jahwa's 120th anniversary brand event. Eidetic Marketing designed the overall event space as an orchestra hall to best create a seamless connection between the variety of brands. Each brand was represented as a differing instrument, as portrayed through booth design. From start to finish including operations, Eidetic Marketing successfully executed the event.