2016 Experiential Brand Guideline
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Project BackgroundTHINKWARE, which was founded in 1997, is a company that specializes in dash cams and related technologies. From its start in Korea, it has grown internationally, gaining acclaim for its advanced technology and reliable products. THINKWARE is now solidifying its position as a top tier dash cam brand around the world through its exceptional research, development and production.
Our SolutionEidetic Marketing was tasked with the conception of THINKWARE's brand guideline for the purposes of consolidating a united global image. Through the identification of THINKWARE's values and brand imagery, Eidetic Marketing revitalized the brand's lacking sense of unity. Further, Eidetic Marketing expanded on the brand's core assets, creating core design options for applications across a wide variety of channels.